Instagram introduce le Dynamic Ads: ecco perché rappresentano un’opportunità


Instagram ha introdotto una nuova icona e una nuova interfaccia, dopo aver studiato i gusti delle sue community – come spiega Ian Spalter, Head of Design di Instagram – ma le reazioni non sono state del tutto positive (come spesso accade quando vengono apportate modifiche così sostanziali a prodotti a cui le persone sono affezionate – basti pensare a quando Coca-Cola decise di diventare “New Coke”).
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered[…]

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Instagram introduce le Dynamic Ads: ecco perché rappresentano un’opportunità
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